Valid CAA/BCAA/AMA membership must be used at time of purchase at participating locations or online (where applicable). One offer per Member, per visit. No cash value. Offer calculated on pre tax amount and cannot be combined with other offers or promotions unless otherwise specified. Discount is applied after all other eligible discounts and pre tax. Offer availability subject to discontinuation or change without notice. Trademarks and registered trademarks are property of their respective owners. Additional restrictions and conditions may apply.

The DNA of East Coast Lifestyle is simple: it’s about being proud of where you’re from. Specializing in everything surf, snow and street, East Coast Lifestyle gives everyone an opportunity to wear their heart on their sleeve with fresh designs and high quality clothing. East Coast Lifestyle allows you to bring a piece of home with you wherever you go – helping you connect with your coast from around the world.